Resume

Paid Media Strategist Certified in Google Ads, Google Analytics, Microsoft Advertising & Amazon Advertising

Professional
williecampos@gmail.com
Mobile 469-360-3480
LinkedIn Profile
Company Website

SKILLS

  • Digital Marketing
  • E-Mail Automation
  • Google Ads Search Certification (View Certificate)
  • Google Ads Display Certification (View Certificate)
  • Google Ads Measurement Certification (View Certificate)
  • Microsoft Advertising Certification
  • Google Analytics Certified (View Certificate)
  • Amazon Sponsor Ads Accredited
  • Search Engine Optimization
  • Social Media Marketing
  • Basic HTML, CSS & XML
  • CRM: Salesforce & MS Dynamics
  • Basic InDesign Knowledge
  • Marketing Analytics
  • Content Marketing
  • CMS: WordPress & ExpressionEngine

EDUCATION

Masters of Science: Marketing
University of Texas at Dallas
GPA: 3.369
Bachelor of Science: Marketing
University of Texas at Dallas
GPA: 3.867 (Magna Cum Laude)
Associates: General Business
Mesa Community College
GPA: 3.00

PROFESSIONAL EXPERIENCE

PPC Specialist II – G/O Digital – TEGNA Marketing Solutions
Phoenix, AZ 08/2017 to 11/2020

  • Build client Pay-Per-Click campaigns on Google Search, Display & Video and Bing Search
  • Audit the campaigns & make adjustments as needed for high-quality results & ROI
  • Manage entire life-cycle, including client on-boarding, strategy development, maintenance & optimization and reporting
  • Maintained customer churn <4% while increasing revenue growth rate above 15%
  • Work with a book of clients exceeding over $2M

Paid Media Specialist – Creative Circle
Phoenix, AZ 05/2017 to 08/2017

  • Contractor at G/O Digital – TEGNA Marketing Solutions

Marketing Coordinator – Clareity Security
Scottsdale, AZ 04/2016 to 11/2016

  • Develop and execute marketing strategy for new product
  • Create content for targeted markets
  • Measure and analyze metrics for effectiveness of campaign
  • Produce and analyze industry relevant surveys

Marketing Coordinator – Advanced Technology Video
Coppell, TX 02/14 to 03/2016

  • Formulate, direct and coordinate marketing activities to promote products through PPC, email campaigns, and print advertisement
  • Analyze, review and deliver changes PPC campaigns and company website in order to optimize for search engines (SEO)
  • Manage company social media accounts to drive engagement and traffic to website
  • Coordinate in promotional activities or trade shows, working with sales team and advertisers to market products or services

Market Manager – The Retail Outsource
Dallas, TX 09/2012 to 02/2014

  • Direct the hiring, training and performance evaluations of sales staff and oversee their daily activities for a market of 11 locations
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products
  • Maintain schedules and hours for a sales team of approximately 35
  • Conduct orientation sessions and arrange on-the-job training for new hires
  • Consult with big box management and vendors to gain advice regarding the types of products expected to be in demand

Marketing Intern – Ascendix Technologies
Dallas, TX 10/2011 to 10/2013

  • Utilize HubSpot & ClickDimensions (certified) for inbound marketing
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
  • Research and identify new prospects for sales team
  • Manage company Facebook and Twitter to build awareness & drive traffic to website
  • Create blogs with call to actions to increase webinar attendance
  • Manage and utilize CRM (Microsoft Dynamics) for sales and marketing

Training Manager – The Retail Outsource
Dallas, TX 10/2011 to 03/2012

  • Analyze training needs to develop new training’s or modify and improve existing
    programs
  • Arrange and conduct for ongoing sales training for associates
  • Plan, develop, and provide training using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training and meetings
  • Primary contact for sales process, products, services, promotions, and company policies
  • Develop and organize training manuals, visual aids, and other educational materials

District Manager – Clearstream Communications
Dallas, TX 10/2008 to12/2010

  • Oversee all aspects of sales, recruiting, hiring and training
  • Responsible for sales performance of $5M annually
  • Increase feature revenue 50% through coaching and implementing sales plans
  • Maintain customer satisfaction above 90% by providing exceptional service
  • Ranked in top 5% nationally in above average health index
  • Coordinate outside events

Regional Sales Director – The Mobile Solution
Dallas, TX, 06/2004 to 10/2008

  • Recruit, hire, train and develop sales managers
  • Increased profit level in region 100% in 6-month period
  • Top Inventory control locations in the country with 0 shrink throughout the region
  • Improved Dallas Market from number 43 of 44 markets to number 7
  • Nationally maintained budget along with cash flow analysis for region
  • Responsible for control of inventory, cash, keys and paperwork along with paperwork auditing, supply management, and projecting and attaining monthly sales goals

VOLUNTEER EXPERIENCE

Board Member – From Gangs to Jobs
Phoenix, AZ 08/2016 to 12/2020

Board Member – City of Mesa Human Relations
Mesa, AZ 04/2020 to Present

LANGUAGE(S)

Fluent in English & Spanish

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